In-game advertisements are used to advertise in-game features and merch, post sneak peeks or inform the community about events. Some billboards have also been modified to present Roblox's immersive advertisements instead. Advertisements can be found at almost every station in SCR, and they can appear in big billboards or small information boards.
In-game advertisements are exclusively created and published by the developers, though a public advertising system was listed on the former roadmap, which planned to allow players to post their own ads under Roblox terms. However, the feature was later labeled as deferred. A community wide poster and/or screenshot competition was introduced to submit creative work. The winners from the competition have their submissions displayed in the game as static advertisements.
This is a list of all advertisements featured in the game. Of the 72 adverts currently on display in-game, 16 are for Stepford Connect, 6 for Metro, 6 for Waterline, 8 for AirLink, 17 for Stepford Express, 14 for Transport for Stepford and 5 are others. Additionally, there are 59 advertisements off display.
Stepford Connect
On display
| Advert | Text | Advertising/showcasing | Area | Added | |
|---|---|---|---|---|---|
|
Putting places back on the map Welcome onboard Leighton West |
The new Leighton West | Global | V1.10 | |
|
Clean, mean, people transporting machine Our ongoing fleet refurbishment continues |
Connect's fleet refurbishment program | V2.0 | ||
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Hey, Aslockby! Welcome on board We can't wait to have you with us. |
The newly opened Aslockby | |||
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Putting villages on the map Welcome onboard, Aslockby | ||||
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Putting towns on the map Welcome onboard, Carnalea Bridge. |
The newly opened Carnalea Bridge | |||
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Putting cities on the map Welcome onboard, Rayleigh Bay. |
The newly opened Rayleigh Bay | |||
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Rayleigh Bay, now ready to Connect. We can't wait to have you with us. | ||||
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Did somebody say 'refresh'? All change, Millcastle. |
The refurbished Millcastle | |||
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On track for clean and modern Looking good, Millcastle. | ||||
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Why not let us take you there? New Class 385 trains, at your service. |
The newly-introduced Class 385 | |||
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The best seat in the house Now recruiting Drivers in Stepford. |
Connect's driver recruitment push | ||
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Pride in Stepford Proudly supported by: Stepford Connect and Transport for Stepford |
Pride month | March 2025 | |
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It's been our pleasure to serve you... From later this year, some of our routes will transfer to a new operator. |
Some of Connect's routes will be transferred to the then-upcoming operator, Metro | ||
Off display
| Advert | Text | Advertising/showcasing | Area | Displayed | |
|---|---|---|---|---|---|
|
Stepford to Leighton in under 30 minutes... choose Connect |
The R003 featuring a Class 707 at Leighton Stepford Road | Global | V1.0 – V1.5 V1.5.1 – unknown | |
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The R003 featuring a Class 720 | ||||
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Pride in Stepford Proudly supported by: Stepford Connect and Transport for Stepford |
The Pride Connect Logo | Unknown | ||
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Pride in Stepford Proudly supported by: Stepford Connect and Transport for Stepford |
Pride month | 1 June 2022 – 1 July 2022 March 2025– | |
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Hello Stepford, we're your new operator. Please bear with us whilst we redecorate. |
The rebrand of Stepford Connect | V1.5 – unknown | ||
|
Did somebody say 'refresh'? All Change, Coxly. |
The upgraded Coxly station | August 2020 – unknown | ||
|
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Connecting people with places. Always our pleasure, never a chore. |
Stepford Connect's pleasure in transporting people | Around V1.7.1 – unknown | |
|
Putting villages back on the map. Welcome aboard Upper Staploe |
The reopened Upper Staploe station | Around V1.7.1 – V1.8.4 | ||
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Clean, mean, people transporting machine Our ongoing fleet refurbishment continues |
Stepford Connect's fleet refurbishment | V1.9 – V1.10.13 | ||
|
Did somebody say 'refresh'? All change, Financial Quarter. |
The new Financial Quarter | V1.9 – V2.2 | ||
Metro
On display
| Advert | Text | Advertising/showcasing | Area | Added | |
|---|---|---|---|---|---|
|
|
Your new local link for the Stepford region | Metro | Global | V2.2 |
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Round, and round again with the new Barton loop line | R132 – R136 | ||
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To the High Streets on our comfy seats... | Stepford High Street | |||
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Red trains, green impact: let us take you there | Metro | |||
Waterline
On display
| Advert | Text | Advertising/showcasing | Area | Added | |
|---|---|---|---|---|---|
|
|
Benton to Greenslade in 5 minutes | R013 | Global | Around V1.7.1 |
|
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Newry to Connolly in 9 minutes | R011 | ||
|
|
sail away with direct services from Newry Harbour |
R012 & R018 | V1.9 | |
Off display
| Advert | Text | Advertising/showcasing | Area | Displayed | |
|---|---|---|---|---|---|
|
Enjoy Eden Quay's beautiful lights hop on board WaterLine Part of your Connect service |
WaterLine service, featuring Eden Quay at night | Stepford UFC | V1.4.1 – V1.4.6 | |
|
You'll notice that we're removing our logo from stations and trains. This is because the Waterline by Connect franchise is coming to an end. The new operator's brand will be introduced over the coming months. |
Seperation of WaterLine from Connect, and the rebranding that would follow | Stepford UFC and Coxly | V1.5 – unknown | |
|
|
arriving sooner than you think | The rebranded waterline, all lower-case | Global | |
|
|
experience the Quays by night | The Eden Quay's surroundings to visit | Around V1.7.1 – V1.8.4 | |
|
your Quay to the night | ||||
AirLink
On display
| Advert | Text | Advertising/showcasing | Area | Added |
|---|---|---|---|---|
|
From here to th-air... Stepford Central to the Airport in 9 minutes. |
R052, R053 & R055 | Global | Around V1.7.1 |
|
From here to th-air... Stepford Central to all Airport terminals in as little as 9 minutes. | |||
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Tender loving c-air... Leighton Stepford Road to Airport Terminals in 9 minutes |
R057 | V1.9 | |
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Tender loving c-air... Leighton Stepford Road to Airport Terminals in just 9 minutes | |||
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No need to disp-air... With fast, direct, regular services to Stepford Central |
R055 | Above the entrance at Terminal 1 | V1.10 |
|
A simple af-air... Linking Water Newton to Airport Terminals 2 and 3 in less than 12 minutes |
R057 | Global | V2.0 |
|
A simple af-air... Water Newton to the Airport before you know it | |||
|
Water Newton: Prep-air for take off... |
Off display
| Advert | Text | Advertising/showcasing | Area | Displayed |
|---|---|---|---|---|
|
City Centre to Stepford Airport in 8 minutes take a ride on Airlink |
AirLink with R051 and R052, featuring a Class 802 | Global | V1.3.26 – V1.4.5 |
Stepford Express
On display
| Advert | Text | Advertising/showcasing | Area | Added | |
|---|---|---|---|---|---|
|
|
Blink and you'll miss it | Stepford Express | Global | V1.9 |
|
|
Fast as lightning | |||
|
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Non-stop, don't stop Direct services from Llyn-by-the-Sea to Stepford Central. |
R077 – R081 | ||
|
|
Zoom zoom | Stepford Express | ||
|
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Built for comfort and speed | |||
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Our route is progress | Express' network expansion | V2.0 | ||
|
Our route is progress Looking good, Westwyvern |
The rebuilt Westwyvern | |||
|
Hello, Northshore! Welcome to the family. |
Northshore's change of management | |||
|
Upgrade ahead Northshore just got more Express | ||||
|
|
Faster than you can say Rayleigh Bay | R087 | ||
|
Destination: Rayleigh Bay | ||||
Off display
| Advert | Text | Advertising/showcasing | Area | Displayed | |
|---|---|---|---|---|---|
|
|
Fast train approaching | Rebranded Stepford Express | Global | Around V1.7.1 – unknown |
Transport for Stepford
On display
| Advert | Text | Advertising/showcasing | Area | Added | |
|---|---|---|---|---|---|
|
|
Your Voice. Our Region. Putting customers first for a better connected public transport network |
The new train announcements | Global | Around V1.6.0 |
|
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New operators. More investment. £500m investment in the Stepford Area as part of the new Stepford Connect franchise. |
The investment along with the new Stepford Connect Franchise | ||
|
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Bigger Depots. Bigger Trains. With our support, the Stepford East depot expansion has enabled operators to run longer, more reliable trains. |
New Stepford Depot | V1.9 | |
|
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Customer. Information. We recently invested £100m in your station information systems, including clearer speakers and new announcements. |
Their recent investment in station information systems, that includes the investment of 100 million pounds | ||
|
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Green Agenda. Green Upgrades. Fresh updates to Stepford Central are building a station fit for future demand. Take the train today. |
The refurbished Stepford Central | V2.0 | |
|
|
Platform Response. Following your feedback, new canopies at Stepford Central mean you can stay dry, no matter which coach you board. | |||
|
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Securing our service. Newly cascaded and refurbished Class 156 trains mean more comfortable journeys in Leighton. |
The new Class 156 | ||
Other
On display
Capital of Culture Committee
| Advert | Text | Advertising/showcasing | Area | Added |
|---|---|---|---|---|
|
An Apology It has come to our attention that Bodin has been fraudulently claiming their 2020 Capital of Culture status was extended to 2022. Following the events of 2020, Bodin was disqualified in 2021 and banned from the shortlist in 2022. Capital of Culture Committee wishes to sincerely apologise for this shameless attempt to attract unjustified tourism. |
Capital of Culture Committee's apology for Bodin falsely claiming their Capital of Culture status was extended to 2022 | Global | V1.9 |
|
Nominations now open! Do you know of a Paradise City? Where the grass is green and the vibes are pretty? We're looking for a hard case that's tough to beat and not something we've all seen a million times. Help us to see how good it can be, and vote for this year's Capital of Culture! |
An open nomination period for the 2024 Capital of Culture voting | ||
|
Capital of Culture Nominations open for 2026 |
An open nomination period for the 2026 Capital of Culture voting |
Benton District
| Advert | Text | Advertising/showcasing | Area | Added |
|---|---|---|---|---|
|
West Benton Pet Supplies - Where your pets matter! | An advertisement made by former Product Developer Mattyx2013. Featuring the logo of Matty Studios lower-left on the ad. |
On the Connect information boards at Whitefield and Starryloch | V1.4.1 |
|
Are you satisfied with the rail service in the Benton district? As local business owners we are lobbying operators to improve connectivity around Benton - but we need your help. Leave a comment card at Benton Town Hall and have your say! |
People's satisfaction about rail services at Benton and asks them to leave comments at the Town Hall | Global | V1.9 |
Off display
Scavenger Hunt 2025
| Advert | Text | Advertising/showcasing | Station | Displayed |
|---|---|---|---|---|
|
7 years of network expansion | The 7 years of expansion of the network | Morganstown | V2.2.1 – V2.2.6 |
|
Closing the loop... Celebrating Version 2.2 - Metro is back on track. |
The return of Metro in Version 2.2 | Barton | |
|
Redefining the way you travel. | Metro | Four Ways | |
|
Enjoy, Explore, Experience - The new Metro operator. | Upper Staploe | ||
|
Your trip now 5 minutes earlier with our services in Coxly Newtown | Metro going to Coxly Newtown | Coxly Newtown | |
|
Your new operator has arrived. Linking Stepford Central to Barton in less than 13 minutes. |
R132, R133, R135 & R136 | Stepford East | |
|
bringing you closer to the people you love | Metro | Stepford Central | |
|
A new chapter begins A network made for the future. |
Whitefield Lido |
Updates
| Advert | Text | Advertising/showcasing | Area | Displayed |
|---|---|---|---|---|
|
Are you ready for the Big Update? Good, because we are too |
The Big Update | Global | Unknown – V1.0 |
|
We've painted a bunch of scenery gold for #onemillion. Can you find them all? |
One million visits and the One Million Update, featuring a golden bench at Benton Bridge | V1.0 – unknown | |
|
#onemillion | One million visits and the One Million Update, featuring a Class 730 at Whitney Green. | ||
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Thank you for 10 million visits | All million update trains, highlighting the Voyagers. | 19 April 2020 – unknown | |
|
Coming Soon #SCRGuards |
The coming soon guards | V1.4.6 – V1.5 | |
| ||||
| ||||
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50 Million Visits
| Advert | Text | Advertising/showcasing | Area | Displayed | |
|---|---|---|---|---|---|
|
|
50 million visits worth of gameplay and realism enhancements | 50 million visits of SCR | Global | V1.10.1 – V2.0 |
|
|
50 million visits worth of signalling development | |||
|
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50 million visits worth of scenary upgrades | |||
|
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50 million visits worth of an inclusive community | |||
|
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50 million visits worth of operator rebranding | |||
|
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50 million visits worth of station upgrades | |||
|
50 million visits worth of rolling stock evolution | ||||
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50 million visits worth of varied operational roles | ||||
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50 million visits worth of map and route expansion | ||||
Merch
| Advert | Text | Advertising/showcasing | Area | Displayed |
|---|---|---|---|---|
|
Want to look as good as us? Find our new merch on the SCR group store! |
SCR Merchandise on the former Directors' avatar. Featuring Central Mall and old SCR logo. | Global | V1.1 – V1.4.5 |
|
Support your local team! Stepford United - SUFC Merch |
SUFC Merchandise, which can be found at SUFC, Bodin and Benton. Featuring the stadium of Stepford United Football Club. | Stepford UFC, Bodin & Benton | V1.3.20 – unknown |
VisitBodin
| Advert | Text | Advertising/showcasing | Area | Displayed | |
|---|---|---|---|---|---|
|
2020 Reasons To Visit Bodin | VisitBodin | Global | August 2020 – December 2020 | |
|
2021 Reasons To Visit Bodin | The Bodin area as the Capital of Culture. A revised advert of 2020 reasons to visit Bodin. |
Around V1.7.1 – V1.8.4 | ||
|
|
NEW BODIN Bigger, better, bolder, trainier "Trains are handy" - Mayor of Bodin |
The remade Bodin station | ||
Trivia
The old version of the West Benton Pet Supplies ad
- Taking Stepford Connect trains can bring you from Stepford to Leighton in under 30 minutes, however Stepford Express is much faster.
- There is an older version of WBPS ad, which is shown on the right.
- The old WBPS ad can be seen in Westercoast, probably left as a oversight from the developers
- A real-life merch ad appears in the sneak peek of Llyn-by-the-Sea, however it was never added into the game.
- Shortly before the release of Ten Million Update, there were 3 types of ads featuring the new Voyager trains.
- The AirLink advert advertising R055 is meant to be a play on the word "despair," but instead it uses the word "dispair," which has a completely different meaning.
- When V2.0 was first released, some of Stepford Express's advertisement promoting R087 incorrectly named the destination as "Rayleigh Bridge" instead of "Rayleigh Bay". This was patched shortly afterwards.